When will the Hostess Twinkie return?

Author Name
Answered by: Bill, An Expert in the Current Topics Category
The Long Lost Twinkie Returns

Stop the cards, letters and e-mails. For all Twinkie addicts, your prayers and questions have been heard.

One of America’s most frequent queries, “When will the Hostess Twinkie return”?, has been answered. Nearly one year after the disappointing disappearance of the Hostess Twinkie, the savory snack has returned to retail shelves nationwide in what is being hailed as “the sweetest comeback of the year.”



The Twinkie, along with Ding Dongs, Cup Cakes and Ho Hos, originally disappeared when their manufacturer, Hostess, Inc., ceased operations after filing for bankruptcy in 2012. As part of the legal proceedings, two private companies purchased the Hostess brands for $400 million. In March of 2013, it was announced that the Twinkie, along with the other brands, would soon return to the marketplace.

The good news spread quickly. The far-reaching announcement did not escape of the attention of former U.S. presidential candidate Sen. John McCain. In a Twitter post of that month, he stated “Thank goodness, we can still get a deep-fried Twinkie at the Iowa State Fair.”



Many tweets also followed the original announcement of a possible Hostess demise. They all shared a similar wave of shock and disbelief by ardent worshipers of the Twinkie.

.

Although a company spokesperson for the new manufacturer apparently stated that “America wanted Hostess back – they wanted the original,” the “new” Twinkie will bear a different formulation than the original. The new ingredients are expected to extend shelf life by almost three weeks. The new version is projected to stay fresh for 45 days, up from the previous limit of 26 days.

Despite the manufacturer’s request that new supplies not be sold until Monday July 15, spokespersons for Wal-Mart and Kroger revealed that their shelves were stocked with the coveted treats on the Friday before.

According to the Associated Press, no retailer has been given preference as to shipment. Twinkies and the other products have already been shipped to every major retailer in the U.S.

One major union, the Bakery, Confectionary, Tobacco Workers and Grain Millers International, has made an announcement regarding its interest in working with the manufacturer to ensure long term success of the new venture. According to the statement, "Last year's demise of Hostess was due in large measure to critical mistakes made by a series of management teams that simply did not have any meaningful experience in the wholesale bread and cake baking business. To avoid the same fate, the BCTGM encourages the two private equity firms ... to change their approach and work with our union and our members in a cooperative manner. This is their best hope for long-term success."

Twinkie lovers everywhere, as soon as they regain their breath after jumping up and down for an extended period, will be on their way to buy as many boxes as they can in preparation for the MLB All-Star Game or this weekend’s family barbeque.

What once was lost, now is found. “When will the Hostess Twinkie return”? Today.

Author Name Like My Writing? Hire Me to Write For You!

Related Questions